- TV Chef Antonio Carluccio inspires the latest edition of the Patient Program “Make Your Heart Feel Good!” with a video on the diet for a healthier heart
- Launched to coincide with World Nutrition Day, 19 November 2015, Antonio Carluccio supports a Pan-European lifestyle changing initiative
- This programme helps to raise awareness of high blood pressure and dietary recommendations
Munich, November, 2015 – Daiichi Sankyo Europe is excited to be working with international television chef, Antonio Carluccio, OBE OMRI, to produce the latest in its campaign “Make Your Heart Feel Good” to raise awareness for cardiovascular disease and prevention. This educational programme is available both online (www.makeyourheartfeelgood.eu) and on DVD and is launched today, to coincide with World Nutrition Day 2015.
With Antonio’s help the campaign is highlighting the risks that an unhealthy diet and too much salt can cause for heart health. Antonio says of the programme, “I think that the important message we are getting loud and clear, is the very real need to eat more of the good things and much less of the foods we don’t need and the massive amount of salt that we have got used to putting on our food. I believe it is important to remain loyal to the ingredients and cooking traditions of my country. My cooking is rich in fruits, vegetables, and heart healthy fats”.
On camera Antonio speaks with Trudie Lobban MBE, who is the Founder and CEO of the international charity, the Atrial Fibrillation Association (AFA) and Founder and Trustee of the Arrhythmia Alliance (The Heart Rhythm Charity) about his passion for food, he shows us a few of his recipes and is interviewed by Trudie regarding the importance of diet for the management of heart health.
Professor Massimo Volpe, Chair of Cardiology and Director of the Specialty School in Cardiovascular Disease, at the University of Rome “La Sapienza” commented, “I have been involved with this very enjoyable project since it started and I am delighted to support a fantastic way to manage those lifestyle changes needed to help with your heart health. This programme is also endorsed by Italian Society of Cardiovascular Disease Prevention (SIPREC) and we are delighted that it addresses the strong recommendations made by The World Health Organisation for a reduction in salt to approximately 1 teaspoon per day (5 g/day salt) which is required to reduce blood pressure and risk of cardiovascular disease, stroke and coronary heart disease in adults (1).
Trudie commented, “it’s not every day you get to cook with a legend like Antonio, the fact that he so understands the enormous impact a poor diet and too much salt can make on our lives will mean so much to so many people around Europe who know and love him for his contribution to the world of gastronomy. Our association was delighted to be involved with and endorse this ongoing programme that clearly benefits patients, firstly through an enjoyable dance programme, then with relaxation and meditation and now through diet”.
This series of programmes are produced with the help of an educational grant from Daiichi Sankyo Europe, as both a useful and enjoyable way to make your heart feel good. Patients are advised to consult their physician or healthcare practitioner before undertaking any form of lifestyle changing activities. For more information of how to order any of this series of DVDs or to view it online, please go to www.makeyourheartfeelgood.eu or www.daiichi-sankyo.eu.
NOTES TO EDITORS
2013 ESH/ESC Guidelines for the management of arterial hypertension (2)
The Task Force for the management of arterial hypertension of the European Society of Hypertension (ESH) and of the European Society of Cardiology (ESC) published updated guidelines that outlined the need for appropriate lifestyle changes being the cornerstone for the prevention of hypertension. Although important to hypertension treatment lifestyle changes alone should never delay the initiation of drug therapy in patients at a high level of risk.
1) Guideline: Sodium intake for adults and children Available Here (last accessed August 2015)
2) 2013 ESH/ESC Guidelines for the management of arterial hypertension Available HERE (last accessed August 2015).